Online Digital Marketing Bootcamp
In a recent report by LinkedIn, Digital Marketer job is listed as one of the top ten jobs that have highest number of Job openings. The requirement for good digital marketers has increased rapidly in last ten years and this trend will continue in the future too. The biggest advantage of this role is that the required skills can be completely learnt online.
Course Fees: Rs 25,000
The next batch starts on 5th Apr 2021
Digital Marketing
Making the most of Digital Era
Course Description
- In a recent report by LinkedIn, Digital Marketer job is listed as one of the top ten jobs that have highest number of Job openings. The requirement for good digital marketers has increased rapidly in last ten years and this trend will continue in the future too. The biggest advantage of this role is that the required skills can be completely learnt online
Eligibility Criteria
This course does not expect any previous knowledge of Digital Marketing. But you should be comfortable with computers, smartphones, and internet. This course is ideal for traditional marketers, sales professionals, entrepreneurs, and even fresh grads looking for a career in the digital marketing field.
Course Structure
- The course will include a mix of theory and practical sessions spread over 3 months. The course will be delivered live on one of the popular video conferencing platforms like Zoom. You are encouraged to interact with the trainer and clarify your doubts and questions.
- Theoretical concepts will be followed by practical application to reinforce your learning. You will be given assignments that must be submitted on time. You will also work on projects individually or in groups. You will be using many popular software tools in the field of Digital Marketing.
- You will receive a certificate of completion at the end of the course.
Course Curriculum
- The basics of Marketing.
- Segmentation-Targeting-Positioning.
- Fundamentals of Inbound Marketing, Buyer Persona and Buyer Journey.
- Basics of Website design.
- Principles and Planning
- Implementation and Data Collection
- Configuration and Administration
- Conversion and Attribution
- Reports, Metrics and Dimensions
- Google Search Ads
- Google Display Ads
- Google Video Ads
- Content and Google’s web crawler
- On-page Optimization
- Link Building
- Facebook Marketing
- Facebook Ads (B2C)
- LinkedIn Marketing
- LinkedIn Ads (B2B)
- Why Email Marketing
- Introduction to MailChimp
- Running Email Campaigns
Course Duration
4 hours per week over 3 months of training. (Assignment and project time are additional.)
Two-hour sessions will be conducted on Saturday and Sunday.
Next Batch starting on: 05 Apr 2021.
Program Fees: 25,000 INR
Career Path
The course will enable you to apply for the position of Digital Marketer. My suggestion will be to specialize in one of the above topics by completing a real-world project. Employers prefer to hire people who can deliver results from day 1.
Meet the Instructor
20+ years of experience in technology industry, product marketing, entrepreneurship, and business development. I love Digital Marketing because of the opportunities it can provide to entrepreneurs and small enterprises.
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